You know it's real when they send out a press release.

Thank you Darshan Deshpande and Kevin Price for making it official.

In the world of business, correctly pricing your products or services is crucial for survival. It’s an intricate balance of art and science, with a multitude of internal and external factors at play. More than just choosing a price, it involves careful calculation of costs, recognizing your value, securing your paycheck, and ensuring profitability. A simple pricing formula I use and advise my clients on is the 3-bucket pricing process. Listen to the radio segment or read the article.

There's a secret weapon you might be missing – one that builds authority, sets you apart, and provides you with a highly impactful marketing resource.

I reveal this secret weapon in this month's commentary on The Price of Business titled "A Powerful Way To Become the Go-To Expert in Your Industry."

Listen now and start reaching, influencing, acquiring, and retaining your right fit customers.