Business Education to Move the Needle

FREE Resources That Make a Difference

  • ARE YOU A DREAMPRENEUR OR ENTREPRENEUR?

    Are you determined to transform your business into a thriving venture that not only serves your ideal customer but also leaves a lasting impact?

    If you said “yes,” the Dreaming Big or Building Bold eBook and self-assessment quiz is for you. It reveals the key distinctions between Dreampreneurs and Entrepreneurs and the traits that separate those who merely dream from those who take bold action to build thriving businesses.

    Discover What's Inside:

    •Key Distinctions: Explore the fundamental differences between Dreampreneurs and Entrepreneurs and learn which path aligns best with your aspirations.

    •In-Depth Insights: Dive into actionable insights that will empower you to take control of your business journey and make informed decisions.

    •Trait Identification: Identify the traits that separate those who merely dream from those who take bold action to build thriving businesses.

    Whether you're just starting your entrepreneurial journey or looking to level up your existing business, this resource is your secret weapon for success.

  • HOW TO CONVERT MORE CUSTOMERS -- SIMPLY

    The V.A.L.U.E. Accelerator will give you a step-by-step formula that will elevate your "secret sauce" and make customers choose you... and pay you what you are worth.

    Discover...

    • How to identify your right fit customer who wants and needs what you have.

    • How to convert customers who will appreciate your value and pay you for it.

    • How to differentiate yourself from the competition and ensure customers pick you first.

    • How to create a message that makes customers clamor to work with you.

    • How to use the secret trust building weapon.


Are you my next guest?

My “Why Are You an Entrepreneur” weekly live series on Facebook, Linkedin & Youtube is always searching for entrepreneurs at all stages of the journey to share their story and provide words of wisdom and inspiration for others. Elevate your authority in your industry, introduce your services and products, and connect with the right people who need what you have.

If you are interested in being a guest, fill out the form and send it back to goldfish@8simplesteps.net. Our conversation is on Thursday’s at 5-5:30 pm ET.

To watch past guests, take a look at my YouTube page and subscribe for the latest updates.


Price for Profit: Strategies Beyond Arithmetic

In the world of business, correctly pricing your products or services is crucial for survival. It’s an intricate balance of art and science, with a multitude of internal and external factors at play. More than just choosing a price, it involves careful calculation of costs, recognizing your value, securing your paycheck, and ensuring profitability. A simple pricing formula I use and advise my clients on is the 3-bucket pricing process.

Listen to the radio segment or read the article.

I'm thrilled to announce that I am now a media authority and expert contributor on the Price of Business Digital Network! Get ready for exclusive insights and expert tips on results-focused marketing, branding, business strategy, and AI. Stay tuned for my segment launching on the 15th of every month, where I'll share simple, yet impactful, practices that are simple to implement to help you reach, influence, acquire, and retain customers.

Learn more about The Price of Business.

Thank you VoyageBaltimore magazine for shining a light on my entrepreneurial journey and acknowledging the positive impact 8 Simple Steps is having on business owners. To my fellow business owners, I share my story in the hopes that it empowers, informs, and inspires you.

Read more.


Grateful for the opportunity to chat with Dean Waye about the transformative role of Fractional CMOs. Thanks for having me on your show and diving into the process and perks of bringing a Fractional CMO on board.

Watch the show.


Had an amazing time discussing customer conversion strategies on the Price of Business Radio Show with Kevin Price. If you've been doing a lot of marketing but still struggling to convert customers, take 5 minutes to listen to my 4 key actions that can make all the difference.

Tune in to hear it all.


I had the privilege of being interviewed by Gary Heldt on his podcast. We covered topics across all aspects of business from transitioning to entrepreneurship to the importance of branding and marketing.

Tune in to hear it all.


Honored to be featured in Authority Magazine and interviewed by Tyler Gallagher

Many of you know my passion is starting and building companies, mine or yours, so to share some tips on how to create a successful startup was in my wheelhouse.

Getting this experience hasn't come easy. I revealed things I have learned through making a million mistakes, embracing fear, and focusing only on what works (after I figured it out).


Read the article here.


Did you miss it? No worries, I snagged you a copy of the replay...

Thank you, Denise Millet, for a wonderful conversation on the Marketing Matters Show to help other business owners build a business that can stay in business. This discussion is about identifying the red flags and avoiding some of the pitfalls that can derail your progress.


Watch the episode here.


Thrilled to contribute to Carol Roth’s Tough Love For Business among so many business owners, experts, advisors and entrepreneurs. We shared our top best practice to help small businesses market their business, products and services in tough economic times.

Read all the helpful tips that you can implement into your business.


Excited to be featured in Authority Magazine for a wonderful interview with Ken Babcock, CEO, Tango, on 5 Ways to Successfully Scale Your Business.

I am honored to have the opportunity to share and be included amongst so many amazing business people.

To learn more about how to take your business to the next level, click here.


I had the honor of being featured by The Global Interview, a publication that features "a broad range of interesting people, including, Artists, Speakers, Authors, Thinkers, Creatives, Academics, Leaders, Literary Agents, Media Personalities, and Business People."

Read more about my interview and all the inspiring people I am privileged to be among.


Plan Before You Start Anything!!!

Interested in business ownership and living a fulfilled life?

I had the privilege of being interviewed for Good Life.Great Life with Brian Highfield about business, passion, and life.

Thank you Brian for a wonderful conversation where small business owners can get amazing insights, best practices, and inspiration..

Click here to listen.


Meet Amazing Entrepreneurs Just Like You…

Your mindset can determine whether your business will succeed, or not. Join me as I interview mindset mentor Mesha Mebane, CEO of INFRARED VISION, on why.

Viviane Gontijo, Founder of Vivilicious, is a prime example of the American dream. Hear how she left academia as a Harvard professor to fulfill her dreams as an artisan chocolatier.

Lifestyle expert, Emily Bron, Founder of International Lifestyle Consulting, drops in to share how you can live the life of your dreams overseas.

A great discussion with Andrea Reid, CEO of Proofreiding, on the passion of entrepreneurship and how the process evolves from full-time employee to business owner.

Resources, Insights & Tips

  • RESOURCES

    Need an inexpensive, yet customized logo? Check out Vistaprint. For only $20 you can design an original, unique, branded look without breaking your budget.

  • QUICK TIPS & TRICKS

    Monitor campaign metrics no later than 24 hours after launch. If it’s not performing to expectations, pivot fast and change it.

  • TECH AT ITS BEST

    Read 6 Tech Trends Your Small Business Needs Today that will positively impact your day-to-day business right now.

  • INSPIRATION

    “Don’t Let Perfection Be The Enemy Of Done.”

I never expected to become an entrepreneur; it was an accident. I do not regret facing the fear, taking the risk, and letting it redirect my life.

Starting my first company went very wrong. After leveraging my house, kid's college fund, and 401K, I almost lost everything.

Take a minute to understand why Googling your way to building a business will deter you from succeeding.

I had the pleasure of being on the Crystal Ball, Clarity of it All podcast with Crystal Fox discussing the fear of failure in business and life.