I Never Want Anyone to Be Where I Was.
I Never Regretted My Decision…
Creating a startup was never part of the plan. I was a corporate girl through and through, leading teams, dressing in business suits, and working long hours to make companies rich. But everything changed when I had an aha moment and invented a pet product. That single moment set me on a new path, and my life was forever transformed.
Walking away from my six-figure corporate job and its perks, I took a leap of faith and poured my heart into launching my own company.
However, I almost lost it all, teetering on the edge of becoming one of the 20% of businesses that fail within their first year. That wasn't the club I wanted to join, nor any entrepreneur for that matter.
So much money, time, and resources were lost. The journey was filled with mistakes, fears, and hardships that could have been avoided if I had sought guidance from the start from someone who had walked the same path before me. I found that person.
I turned my first nightmare startup around. By the 12-month mark, I had acquired 1,100 customers and built an international brand. I even won the prestigious Best New Pet Product award in my first year. And when I introduced my second invention, the Slobber Blotter, I won the award once again.
After six startups, I now proudly call myself an entrepreneur. I've experienced the highs, the lows, and the exhilaration that comes with the entrepreneurial journey. I know the nuances, the fears, the overwhelm, the challenges, the mistakes, and the successes that can only be learned through firsthand experience.
I have never regretted my decision to take that first risk. I hope you haven’t either. And if you are, I want to turn that around.
As a recognized expert in building businesses that stand out from the competition, drive customer conversions, achieve financial stability, and ensure long-term success, I am dedicated to teaching, guiding, and empowering entrepreneurs like you.
I never want anyone to be in the same position I once was. With my real-world experience and lessons learned through trial and error, I ensure that you won't have to go through the same hardships. Don't waste time guessing your way through it—I've already tried that, and it didn’t work out well.
Join me on this transformative journey, and let's build a business that thrives and brings you joy every step of the way.
8 ONE SECOND FACTS
My passion is the art & science of marketing and building companies from just an idea.
I’m a calculated risk taker, spending most of my career building startups. Some worked out, some didn’t.
I invented the Slobber Blotter.
I’ve won over 30 industry awards, all of which are sitting in a box in the basement.
I’ve branded, marketed, and commercialized over 50 products, services, and/or companies…and counting.
My favorite quotes are “Don’t Let Perfection Be The Enemy Of Done” and “Simplicity Is Power.”
Being surrounded by water is where I create my best ideas, am most productive, de-stress, and find peace.
I’ve owned 6 goldfish, all won from the carnival. The longest lived over a year.
Scientists say it’s real, others say it’s a myth. What is it? The Goldfish Syndrome. Goldfish have the attention span of 9 seconds; humans 8! Whether you believe it or not, we can all agree, we are inundated with too much information coming from too many places with too little time to process it all. Our brains are on overload. 8 Simple Steps is thoughtfully designed based on this premise — keep it:
Clear
Concise
Consistent
Compelling
Customer-centric
Simple to understand and even simpler to do — all in 8 Simple Steps
I am all about simplicity because that is how I get results, and you will too.
WHAT’S WITH ALL THE GOLDFISH?
