5-WEEK AGENDA
-
WELCOME
-
WEEK 1: VALIDATE YOUR RIGHT FIT AUDIENCE
PRE-WORK: IDENTIFY YOUR TARGET AUDIENCE
RESOURCES: THE MARKET RESEARCH QUESTIONS THAT REVEAL DIRECTION
QUALITATIVE FOCUS GROUP TEMPLATE
LAB: HANDS-ON IMPLEMENTATION
-
WEEK 2: ACCELERATE YOUR UNIQUE VALUE AND BENEFITS TO CONVERT CUSTOMERS
-
WEEK 3: LEVERAGE YOUR COMPETITIVE DIFFERENTIATION TO SEPARATE FROM THE PACK
PRE-WORK:
MY COMPETITOR'S STRENGTHS & WEAKNESSES
MY TOP 3 COMPETITIVE DIFFERENTIATORS
LAB: HANDS-ON IMPLEMENTATION
-
WEEK 4: USE THE RIGHT MESSAGING THAT IS RELEVANT, RESONATES, AND CONVERTS
PRE-WORK:
LAB: HANDS-ON IMPLEMENTATION
-
WEEK 5: EXECUTE THE SECRET WEAPON
PRE-WORK:
WATCH COURSE VIDEO (second 1/2 of week 4 course)
LAB: HANDS-ON IMPLEMENTATION
FINALIZE YOUR BRAND BOOK
PROTECT YOUR COMPANY ASSETS